Paris 2024 revealed the look and pictograms of the next Olympic Games. The visual identity of these upcoming Games embodies French elegance, a bold new aesthetic and the rich symbolism of the paved streets found in France’s urban landscapes.

The new look comes to life in colour, with blue, red, green and violet representing the richness and diversity of France.

In addition, 62 pictograms have been created for the upcoming Games, with each standing as a “badge of honour” that represents not only a sporting discipline but also a family, sense of pride, set of values and a community.

At the core of the Paris 2024 visual concept is the ambition to invite people to celebrate sport, a chance to grow sport and the opportunity to showcase what makes Paris and the Games so remarkable.

With that in mind, Paris 2024 has delivered a bold, colourful look that mirrors French elegance and the soul of this edition of the Games.

Having chosen Marianne as the emblem for the upcoming Games and the Phrygian cap for the mascots, the famous paved streets of Paris now become the centrepiece of the new look of the 2024 Olympics.

Paving stones have been a feature of French urban life since the days of antiquity and have been seen in Paris from the Middle Ages onwards, becoming even more widespread with the emergence of traffic systems in the 19th century.

Now Paris 2024 has taken this emblematic symbol of France and made it an integral part of the new look, representing the tangible and intangible heritage of France.

“The Games are for the whole of France, and all across the country you can see paving stones on the city streets,” said Paris 2024 Chief Brand Officer Julie Matikhine. “The Games will be seen on each of those paving stones, whether you're a host city or celebrating while wearing the colours of the [Paris 2024] look.”

Each “stone” is adorned with one of three different types of symbol: images of sport, emblematic places or a celebration of the French way of life.

The colours represent diversity and the spirit of the Paris 2024 slogan: Games Wide Open.

The new visual identity of Paris 2024 is based on four different objectives - celebration, transfer, rationalisation and personalisation - with each one reflecting the overall message of the Games.

Bringing people together through sport, the new look is a celebration of the Olympic Games - the world’s biggest sporting event. It is both colourful and joyful, reflecting the festive spirit of the Games. 

Transferring sport into the city with style, the Paris 2024 look is uncompromisingly elegant, reflecting Paris’s position as the capital of fashion and the City of Light. The look was inspired by the creative French spirit, as well as the Art Deco movement that was so in vogue when Paris last hosted the Games in 1924. 

In line with Paris 2024’s objective of delivering streamlined, responsible Games, a shared theme has been chosen for both the Olympic and Paralympic Games with minimal differences between the two. The presentation style will remain the same, with just the Olympic rings being replaced by the Agitos, and certain sporting symbols replaced with other icons. 

Paris 2024 is a Games by everyone for everyone, bringing together every region of the country, in mainland France and beyond. With that in mind - and for the first time ever - the look of the Games will be decked out in the colours of the host communities and partners who will each have the opportunity to personalise the look in their own image.

Alongside the look of the Olympic Games Paris 2024, a reinvented set of 62 pictograms of the upcoming Games has been unveiled.

Each of the pictograms is a badge of honour, representing not only a sporting discipline but also a family, a sense of pride, a set of values and a community. It is a symbol of each wearer belonging to a chosen sporting family, and a sign of affinity with a great and beautiful sporting community.

Each one is composed of three graphical elements: an axis of symmetry, a depiction of the ground and a representation of the sport that it illustrates. Eight of the pictograms are shared between the Olympic and Paralympic Games.

“A pictogram is also a symbol that is collectable," Paris 2024 President Tony Estanguet said at an event to mark the launch of the look and pictograms. "When you’re an athlete, you’re proud about showing off the pictogram of your sport - pins, t-shirts… I remember collecting those things.”

Matikhine also talked about the role the International Federations had in developing the design of the new pictograms, saying: “The International Federations played a role in their development. For fencing, for example, the pictogram shows the three different types of blades with foil and epee at the top and sabre at the bottom. There is a type of finesse in the detail and the accuracy of the sporting endeavour. We discussed the design of the mask in great detail with the International Federation to have the best representation possible.”

Pictograms have been a feature of the Olympics since Tokyo 1964, with a broad range of symbols used to represent each sport. Ever since each host country has endeavoured to push the envelope, with stylistic changes seen with every edition of the Games.

Paris 2024 will once again revolutionise the pictogram, creating a sign of affinity with a great and beautiful sporting community.

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